Services - Epro Services Email Marketing Assistance

Services

Campaign strategizing
Don't just dash off messages to your customers without a plan! To be effective, you must know what you want your email to accomplish and who exactly you want to reach. Many times you don't need (or want) to send a message to your whole contact list. Maybe you want to target a certain demographic, or only reach customers who haven't purchased anything in a while, etc. By taking the time to strategize and plan, you'll not only increase the effectiveness of your campaigns, but you'll assist your long-range efforts to build customer trust and loyalty. When your email recipients see that you are sending them emails that they are interested in and not bombarding them with irrelevant messages, they will be much more motivated to read your emails and act on them. The Epro Services mail platform offers you several ways to target your contacts and keep track of responses.

Email Design & Deployment
Designing a good email involves creativity, technical expertise and attention to detail. Harmonious and beautifully designed emails can draw in customers and guide them to see what you want them to see but take note! Designing emails is actually much more difficult than designing web pages in that there are way more email browsers out there than web browsers and every one of them can and will display your email a little differently (or sometimes a lot!) You have absolutely no control over what software your recipients will use to view your email or what settings, size and layout options they have chosen or whether they'll be reading from a desktop, laptop, mobile phone or tablet. Epro Services has the expertise to design or guide you in designing emails that will look good and function well in a wide range of email viewing environments.

Contacts Management
Epro Services offers many tools for building and maintaining your contact lists and for making sure that you are only contacting people that are interested in hearing from you. To start with, Epro Services offers a fully customizable email sign-up form which you can link to from your website to attract new customers and automatically add them to your email contact list. The Epro Services platform also takes care of many aspects of 'list hygiene' easily and automatically such as a) automatically eliminating duplicate and invalid email addresses b) pruning bounced email addresses and c) providing recipients with an easy way to update their profiles and preferences or to unsubscribe from your list. Epro Services has a strict opt-in only policy but this is a no-brainer really. When you send email to people that don't know you, don't have a relationship with you or haven't asked to receive your emails, there is a good chance they won't read your emails. But worse yet, they may complain or mark your email as junk which can erode your reputation as a sender. Many businesses and ISPs employ third party spam filtering services to filter out junk email and when your emails get marked as junk too often, you may find yourself black listed by these services and have a much harder time getting your emails to the inbox even of people that have opted-in.

Tracking & Reporting
When you send out a personal email you have no idea whether or not it was received or what happened afterwards. One of the most important features of the Epro Services email platform is that it gives you the ability to see how people responded to your email messages. Epro Services provides comprehensive reports letting you know how many people opened your email, who they are, and what links they clicked on providing you with invaluable information that can help you decide what campaign strategies are working and what types of information and offers people are most interested in. Despite your best intentions to deliver high quality messages to interested people, you can run into delivery problems. The Epro Services platform also provides you with delivery reports that can help you identify possible problems and understand where and why they are occurring so that you can take action to remedy the situation.

Lead Handling
Wouldn't it be great if you could use people's responses to your emails to mark them for further follow-up? With Epro Services, you can! For example, let's say you've sent out an email with a link to a webpage describing a particular product you sell. The chances that the person who clicked that link will be interested in knowing when that product goes on sale or would like to hear about a related product are now much higher. Epro Services allows you create sub-lists of contacts based on any criteria you choose, including who opened your email, who clicked on a certain link, who already purchased from you, or who hasn't purchased in some time. This allows you to create very targeted messages to smaller groups of people who are most likely to respond.